meet guava. in action.
Zendesk Presents -
The CX Update from Berlin
Project: In the historic Bolle Festsäle, Customer Experience powered by Zendesk was explored through street art, culinary delights, sound artists, up-close demos and a spot-on stage program in the 10 different areas, on-site and online.
Objectives & Results: 250 participants, 40% new customer rate
Services: Concept, planning, project management and cooperation with event agency in execution.
CDC Festival Berlin
Company: MINCE e.V.
Project: Culture Dance Clash took place during the biggest 5 day Black Culture Festival in Europe with an extensive dance, conference and show program.
Objectives & Results: A place of inspiration for Black Culture, 100+ dancers, 400+ spectators.
Services: Organization, planning and implementation in collaboration with the Creative Director.
FIFA World Cup Direct Mailer
Project: The FIFA World Cup was used to create a winning mindset. The goal was to attract new customers with branded FIFA footballs and the slogan "Play in the premier league with Zendesk".
Objectives & Results: 100 recipients, generating new customers, 30% conversion rate.
Services: Idea, campaign concept, implementation with agency and internal team, follow-up and reporting.
Alkebulan Black Culture Fest - Berlin, Germany / 2022
bazaarvoice customer summit - Munich, Germany / 2016
Gameplan B2B Forum - Berlin, Germany / 2013
hybris employee, customer, partner summits -
Munich/ Chicago / 2011- 2013
Audi Festival of German Films - Goethe Institut-
Melbourne, Australia/ 2011